2014 NCAA Social Currency Study

I’m excited to announce the study has finally been released! Here, you’ll find the link to a study I completed with Insightpool’s Adam Wexler during the period of March 12-18, 2014. The study was done during my time with Insightpool, as they are claiming stake in the trending social currency discussions.  Insightpool is a social media optimization start-up company, based here in Atlanta. I really enjoyed working with these guys, and will be happy to introduce any of you to them or inform you more/recommend their software. The leadership, vision and passion these guys have will undoubtedly lead to huge successes in the near future.

As for the study, I’ve also attached an infographic below which further highlights the findings of the study. For those of you who aren’t familiar, social currency deals with the highly valuable Twitter “touchpoints”, including Follows, Favorites and Retweets. For an in-depth analysis of how all 68 of the 2014 NCAA March Madness participants match up in terms of social currencies, check out the study!

Click to Open: The Final Four Social Currency Index


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