A significant update has finally come to one of the world’s largest social networks, the Twitter. I say finally, because Twitter has, for a while now, been my favorite social network, and has grown fairly stagnant in lieu of an update. So, Twitter have self-described their new feature as follows: Moments, the best of Twitter in an instant. To me, the new Moments tab is a huge step in the right direction. For a real-time platform, like Twitter, to add an aggregation feature that will (hopefully) compile everything under one umbrella is massive. No longer will the hashtag be the only way to view key content on a specific thread.
Already we’ve seen Moments related to space, climbing Mount Everest, world’s largest peace sign attempt, International Walk to School Day, Chick-Fil-A’s historic NYC opening, and more. Twitter stated, “Today, most moments are assembled by our curation team, and some are contributed by partners like Bleacher Report, Buzzfeed, Entertainment Weekly, Fox News, Getty Images, Mashable, MLB, NASA, New York Times, Vogue and the Washington Post.” Eventually this group of ‘partners’ will expand, and hopefully the entirety of the Twitter community will be able to curate their own Moments one day.
So, what does all this look like anyways?
As you can see, the current ‘categories’ include Today, Sports, News, Entertainment, and Fun. When you first begin, you’ll receive a quick welcome to their new feature that looks as follows:
And here’s how it looks in video-format, provided by the kind folks at Twitter:
There’s a very nice swipe left/right and up/down feel in the app that will take some getting used to. I also think the Twitter team did a great job choosing the lightning bolt logo as the button for this section. ⚡️
Should be very interesting to follow Twitter Moments in the coming weeks, especially the integration with Periscope as a colleague of mine, Chris Tuff, mentioned. Revolutionary stuff.
The last Twitter update I was somewhat excited for, Curator, ended up being a dud to me so hopefully Moments takes off! You can read Twitter’s official blog post on the new feature, here, and follow the official @TwitterMoments. I’m sure I’ll have more to say once it’s been a few weeks, so check back.
[cover picture credited to Tech Crunch, all others to Twitter]